News
Esso appoints Amscreen as exclusive digital signage partner
Digital signage company Amscreen today announced it has been
appointed by Esso as its exclusive digital signage partner. Amscreen’s
close proximity signage units will be installed in 350 of Esso’s company
owned sites from April 2010 and will see the retailer link into Amscreen’s
Forecourt Convenience Store Network.
The screens will carry customer information, live traffic updates and
advertising for Esso in-store promotions and services. The network will also
feature messages from national and regional advertisers who are keen to
target the three million motorists who pass through Esso retail sites each
week.
The announcement follows Amscreen’s appointment as exclusive digital
signage partner to BP, MRH Retail, Euro Garages and Motor Fuel Group in
less than twelve months and now sees well over 1000 outlets broadcasting
information via Amscreen’s Forecourt Network.
The Esso network will be utilising Amscreen’s bespoke ‘plug and play’
technology, which allows screen content to be updated remotely and in
real time without the need for any extra cabling or IT infrastructure, on site.
Simon Sugar, CEO at Amscreen commented: “Esso is a welcome addition
to our forecourt offering, which now has in excess of 1,000 screens. When
the Esso roll out is complete at the end of May our audience across all
networks will total over 15 million people per week, which demonstrates
that we are still on target to become one of the largest providers of digital
signage advertising opportunities across the UK.”
The benefits of the technology are such that; constant system monitoring
and regular campaign playout reporting delivers accountability, true
value and peace of mind for advertisers whilst remote updates and
diagnostics ensure there is no burden placed on Amscreen’s network
partners.
For more information on Amscreen, go to www.amscreen.co.uk
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Hannah Jones / Sarah Henderson (Amscreen press office) at Frank PR –
020 7693 6999 / amscreen@frankpr.it
Notes to editors
Amscreen is a digital signage company, run by CEO Simon Sugar.
www.amscreen.co.uk
Digicom is a specialist ‘Pure Play’ digital media sales house, to handle
Amscreen’s media sales nationally across its growing network with
immediate effect.