News
WHSmith Travel appoints Amscreen as exclusive digital signage partner
Digital signage company Amscreen today announced it has been appointed by WHSmith Travel as its exclusive digital signage partner in a five year deal. Amscreen's close proximity signage units will now be used as WHSmith's instore plasma network across the Travel business.
The screens are strategically positioned by payment points, queuing areas and above newspaper stands, they will be used to convey messaging on relevant products and promotions.
The WHSmith Travel network will be utilising Amscreen's bespoke 'plug and play' technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure, on site.
Simon Smith COO at WHSmith Travel commented: "The Amscreen technology is the ideal solution for our environment, as it provides us a scalable high quality means of communicating with the millions of customers that pass through our WHSmith Travel stores."
Simon Sugar, CEO at Amscreen commented: "We are excited to be working with WHSmith Travel. Its high footfall network reaches a vast audience of travellers and we see it as a good extension to our forecourt convenience store network."
For more information on Amscreen, go to www.amscreen.co.uk
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Hannah Jones / Sarah Henderson (Amscreen press office) at Frank PR - 020 7693 6999 / amscreen@frankpr.it
Notes to editors
Amscreen is a digital signage company, run by CEO Simon Sugar. www.amscreen.co.uk
WHSmith currently operates over 1000 stores, primarily in the UK, comprising over 565 high street stores and 490 retail units in airports, railway stations, hospitals, workplaces and motorway service areas. WHSmith sells a wide range of newspapers, magazines, stationery, books and confectionery products, with WHSmith Travel tailoring its offer to meet the needs of people on the move.