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Digital signage company adds Shell to forecourt screen network
Amscreen dominates petrol forecourt market with new deal
Digital signage company Amscreen today announced it has been appointed by Shell as its exclusive digital signage provider in a five year deal, extending its dominance in the petrol forecourt market. Amscreen's close proximity signage units will be installed in approximately 580 of Shell's company owned sites from April 2010 confirming Amscreen as the number one digital signage provider in the country.
Amscreen's forecourt network will now run across over 1,500 locations and deliver an audience of over 35 million people every fortnight. Every major petrol retailer is part of Amscreen's forecourt network including BP, Esso, MRH Retail, Euro Garages and Motor Fuel Group, which all carry customer information, live traffic updates, advertising for in-store promotions as well as messages from national and regional advertisers.
The network across all sites utilises Amscreen's bespoke 'plug and play' technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.
Simon Sugar, CEO at Amscreen commented: "We are delighted to be announcing this deal with Shell, which reinforces our position as the leading digital signage provider in the UK. Our forecourt network allows advertisers to access millions of customers each week and continuously deliver targeted messages at a time when they are most receptive. The Amscreen solution is also underpinned by technology that ensures the screens are constantly connected and broadcasting the correct information, which gives peace of mind for advertisers and also ensures low management for the site owner."
David Wood, UK Marketing Delivery Manager at Shell commented: "We are excited to announce the roll-out of the Amscreen network across our Shell retail sites in the UK. We are always looking for different ways to communicate and with over 7.5 million customers who pass through Shell sites each week and Amscreen's products enable us to do this in a way that is fitting to the environment as well as captivating for the consumer."
For more information on Amscreen, go to www.amscreen.co.uk
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Hannah Jones / Sarah Henderson (Amscreen press office) at Frank PR - 020 7693 6999 / amscreen@frankpr.it
Notes to editors
Amscreen is a digital signage company, run by CEO Simon Sugar.
Digicom is a specialist 'Pure Play' digital media sales house, to handle Amscreen's media sales nationally across its growing network with immediate effect.