News
Creme Egg counts down to Easter on digital screens
Cadbury's Creme Egg is helping the nation count down to Easter, Creme Egg-style, with daily creative changes on Amscreen's Forecourt network of digital screens across the country.
The animated campaign, which starts on Monday 22nd March and runs on over 620 screens across Amscreen's forecourt network, shows a queue of Creme Eggs jostling to be the next to be fired from a cannon onto a Cadbury's purple wall.
As the next-in-line egg flies through the air and splatters onto the wall, the traditional Creme Egg 'goo' reveals the number of days left till Easter Day and the 'end' of Creme Egg season.
"The flexibility of Amscreen's network makes daily copy changes straightforward so creative campaigns such as these are easy to book and play," said Chris Forrester, Digicomís MD of Sales & Marketing. "The screens have been proven to deliver very strong brand awareness running right at the point where Creme Eggs can be bought."
Simon Sugar, CEO at Amscreen commented: "Our forecourt network allows brands such as Cadbury to reach out to over 12 million motorists up and down the country every fortnight and have been proven to deliver very strong brand awareness. Our technology also ensures that screens are constantly connected and broadcasting the correct information, giving Cadbury peace of mind throughout the campaign. By June the network will be reaching 40 million people per fortnight."
The campaign was booked by PHD through outdoor specialist Posterscope.
For further information visit www.amscreen.co.uk or www.digicomoutofhome.com
ENDS
Notes to editors
- Digicom is the UK's only independent 'Pure Play' digital media sales house selling at national level to clients, media agencies and outdoor specialists
- Executive Chairman Tom Goddard was previously International CEO for CBS Outdoor
- MD Sales and Marketing Chris Forrester was formerly head of sales at CBS Outdoor
- In June 2009 AMScreen appointed Digicom to sell the BP Connect network of convenience stores
- Further appointments to Amscreen's Powerleague and Healthcare networks followed
- In January 2010 Digicom was appointed to sell national advertising for Toni&Guy TV and Simply Media Salon TV
- The UK outdoor digital market was worth £72m in 2008 (source: Posterscope)
- Digital is now approaching 8% by value of the UK out of home market (source: OAA)
- The UK is the leading European country in terms of digital market share
For more information call:
Liz Ross Martyn, Marketing Manager, Digicom 0207 399 0621 / 07806 640 303
More about Digicom's approach and team at www.digicomoutofhome.com
Hannah Jones / Sarah Henderson (Amscreen press office) at Frank PR - 020 7693 6999 / amscreen@frankpr.it