News
Amscreen signs-up Lloyds Pharmacy
26th November 2008
Amscreen, Sir Alan Sugar's new digital signage company, has announced a trial deployment deal with Lloyd's Pharmacy, one of the UK's biggest pharmacy chains.
The deal will see Amscreen's digital advertising screens (15" LCD with LED tickers) rolled out, initially in the Birmingham and Oxford regions utilising Amscreen's bespoke 'plug in and play' digital signage technology.
The screens will carry advertisements and information for customers as well as promoting services such as blood pressure checking and NHS diabetes tests. In a recent Amscreen trial in WH Smith stores, the screen advertising was found to impact on the sales of targeted items by over 13%.
Amscreen is run by CEO Simon Sugar, former Commercial Director of Amstrad with Sir Alan Sugar as its chairman. Apprentice winner Lee McQueen has the role of development director, reporting into Simon Sugar.
Simon Sugar commented: "We believe digital signage technology has great potential to create additional revenue streams for a range of brands and retailers. We're delighted to announce this deal with Lloyd's pharmacy and look forward to extending the relationship with them beyond the initial period."
David Harland, Head of Retail Planning and Future Pharmacy at Lloyd's Pharmacy said: "We are pleased to be working with Amscreen on this project. We are always looking for ways to improve the customer experience and believe that Amscreen's products can help us with this."
Simon Sugar added: "We are delighted that customers like Lloyd's Pharmacy are among the first to benefit from Amscreen's 'plug in and play' wireless digital signage technology. 'Plug in and play' allows screen content to be remotely updated from head office via mobile technology without the need for any in-store staff, extra cabling or IT input. With screens that simply just plug into a power socket, customers can now control their own media in real-time. This makes it the most easy-to-manage, cost-effective, digital signage solution on the market."