News
Amscreen reaches agreement with the Financial Times
3rd September 2009
Digital signage company provides signage to leading newspaper
Digital signage company Amscreen has announced a deployment with the Financial Times which will see Amscreen's close proximity signage units showing the latest FT content at key retail locations across London.
The screens, typically positioned above recently launched FT newspaper stands, will aim to drive awareness of content within the paper. The content is being governed and funded by the FT and will include breaking news as well as the latest comment and analysis, demonstrating how the FT continues to invest in its print product.
The FT will utilise Amscreen's bespoke 'plug and play' technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site. The deal comes at a time when the Digital Out of Home market is buoyant, with the size of market ever-growing and expected to reach a value of up to £200 million by 2012.
Simon Sugar, CEO at Amscreen commented: "We are very pleased to be working with the Financial Times and are excited about the innovative way they are using our close proximity signage to promote the newspaper content in real time. We are also confident that this will help to increase sales."
Greg Zorthian, President of the Americas & Global Circulation Director, added: "The FT prides itself on providing readers with niche, global content 24/7. Highlighting what is underneath the cover at key retail locations helps showcase the quality of our journalism to a wider audience and brings the FT experience to life to new and existing customers."
To take a closer look at Amscreen's close proximity signage deployment for FT visit:
http://www.youtube.com/watch?v=zQjr_9nacUQ&feature=channel_page
For more information on Amscreen, go to www.amscreen.co.uk
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David Fraser/Sarah Henderson (Amscreen press office) at Frank PR - 020 7693 6999 / amscreen@frankpr.it
Notes to editors
Amscreen is a digital signage company, run by CEO Simon Sugar www.amscreen.co.uk