News
Agreement with Premier Inn, Beefeater and Taybarns
5th February 2009
Amscreen, Sir Alan Sugar's new digital signage company, has announced a trial deployment deal with Premier Inn, Beefeater and Taybarns, all part of Whitbread PLC.
The deal will see Amscreen's close proximity signage installed in hotels and restaurants across the Midlands, utilising the bespoke 'Plug and Play' technology, which allows screen content to be remotely updated without the need for any extra cabling or IT input, on site.
The screens in Premier Inn will carry advertisements including cross promotions for adjoining Whitbread restaurants. In Beefeater and Taybarns they will be advertising various promotions, such as meal deals and food packages, along with encouraging people to stay at the neighbouring Premier Inn.
Amscreen is run by CEO Simon Sugar, former Commercial Director of Amstrad, with Sir Alan Sugar as Chairman.
Simon Sugar commented: "We're delighted to announce this deal with Premier Inn, Taybarns and Beefeater and believe our close proximity signage is the perfect vehicle to enable them to target existing customers. We look forward to extending the relationship with them beyond the initial period."
Steve Conway, Head of Marketing, Premier Inn said: "We are pleased to be working with Amscreen on this project. As the UK's largest hotel and restaurant company we are always looking for different ways to communicate with our customers and believe that Amscreen's products can help us promote the variety of services that Whitbread provides."