TomTom agree new two year sponsorship deal with Amscreen

TomTom extends exclusive sponsorship with Amscreen's digital forecourt network

Leading digital signage provider Amscreen has today announced that portable navigation system provider TomTom has extended its contract with the company for an additional two years. Following on from the initial deal in October 2009, TomTom's HD Traffic will continue to be the exclusive provider of live traffic feeds across Amscreen's forecourt network, providing millions of motorists with the most up-to-date traffic information.

TomTom's HD traffic updates will be available across the whole forecourt network, which consists of around 1,600 sites across major fuel brands BP, Shell, Esso, Texaco, Total and Jet and reaches an audience of over 35 million each fortnight.

With the widest road coverage, 5 times more updates and twice as accurate* TomTom's real-time traffic feeds utilises data from travelling Vodafone users making it possible to monitor, in real time, the actual speed of millions of cars across the road network. This data is then merged with anonymous real-time GPS data from connected TomTom customers and information from traffic authorities, road operators and commercial third parties to provide customers with the most accurate and precise traffic information.

Recent research commissioned by Amscreen, to understand the success of TomTom's traffic updates and track awareness and influence of forecourt screen media, showed that the screens deliver excellent levels of awareness and understanding for brands advertising. 89% of forecourt visitors liked the idea of using the screens for advertising and messaging purposes in the forecourt environment. 59% of respondents saw the live HD traffic updates and there was a clear association that TomTom sponsor and provide the service. The market research results cemented the fact that TomTom provides an appreciated service for the motoring commuter.

Damian Woodward, VP Sales and Marketing UK and Ireland at TomTom commented: "Agreeing a new two year deal with Amscreen will see us continue to deliver first class traffic information to millions of motorists each week. Navigation is not just about showing you how to reach your destination anymore. It's about providing dynamic information to the driver, wherever they are, through our Live services such as HD Traffic. Working with Amscreen helps us to showcase what we can offer to the consumer."

Simon Sugar, CEO at Amscreen commented: "We are delighted to be working with TomTom once again, having proven through extensive research how effective our network is for advertisers. The digital screen network is consistently becoming more noticeable, more influential and more valuable, and has now become an accepted and appreciated part of the forecourt experience. It is fantastic that, with TomTom's invaluable support, we are able to provide such a useful and appreciated service to the travelling public."

*twice as accurate (on traffic location, delay and arrival time) when compared to other traffic information providers/feeds available.

ENDS

For more information on Amscreen, go to www.amscreen.co.uk

About TomTom N.V.

TomTom N.V. (AEX: TOM2) is the world's leading provider of location and navigation solutions. Headquartered in the Netherlands it employs over 3000 employees worldwide. More than 40 million people daily use its solutions, be it in the form of dedicated portable navigation devices (PNDs), in- dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom's digital maps on the internet or mobile phone.

In 2009, TomTom reported €1.5 billion in revenues and a €340 million net cash flow from operating activities. More information about TomTom can be found on www.TomTom.com.

Amscreen is a digital signage company, run by CEO Simon Sugar www.amscreen.co.uk

For more information, please contact: Sarah Henderson/Hannah Jones (Amscreen press office) at Frank PR - 020 7693 6999 / amscreen@frankpr.it

Rosie Tickner, PR manager, TomTom- 07917 758949 / rosie.tickner@tomtom.com