News
Amscreen begins BP store roll-out
8th July 2009
Digital signage company Amscreen has installed its first units in BP service stations since becoming the company's exclusive digital signage partner. The initial seven stores, including prime sites in London and Buckinghamshire, are the first to begin broadcasting on the Amscreen Convenience Store Network, which enables the screening of customer information, live traffic updates and advertising for BP products and services.
Amscreen announced in April 2009 that it had secured the contract with BP, which will see the company's close-proximity signage units installed in BP's 335 company-owned sites throughout 2009, with the concept being offered to BP's 800 dealer partners towards the end of the year. The UK-wide network will carry messages from national and regional advertisers who are eager to reach the 7 million motorists who use BP forecourts each week, in addition to BP customer messages. Advertising sales for the network are being handled by independent media sales house Digicom.
The launch of the network comes at a time when the Digital Out of Home market is buoyant, with the size of market ever-growing and expected to a value of up to £200 million by 2012. The network will be utilising Amscreen's bespoke 'plug and play' technology, which allows screen content to be remotely updated without the need for any extra cabling or IT input, on site.
The first stores that have installed the Amscreen Convenience Store Network are:
- Wavendon Gate Connect, Milton Keynes
- Walthamstow Connect, Chingford, London
- Flyover Simply Food Connect, Hammersmith
- Bradwell Abbey Simply Food Connect, Milton Keynes
- Chicheley Park Connect, Newport Pagnell
- Three Counties Connect, Olney, Buckinghamshire
- Viking Simply Food Connect, Milton Keynes, Buckinghamshire
For more information on Amscreen, go to www.amscreen.co.uk or view YouTube video of Walthamstow Connect.
For advertising enquiries in relation to the Amscreen network, contact Tom Goddard, Executive Chairman of Digicom on 0207 402 4140
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For more information, please contact
David Fraser/Sarah Henderson (Amscreen press office) at Frank PR - 020 7693 6999 / amscreen@frankpr.it
Mark Salt, BP Retail press office, 01908 853828 mark.salt@uk.bp.com
Sheila Williams, BP group press office, 0207 496 4851 sheila.williams@uk.bp.com
Notes to editors
Amscreen is Sir Alan Sugar's new digital signage company, run by CEO Simon Sugar, former Commercial Director of Amstrad www.amscreen.co.uk
BP, through its Convenience Retail business owns and operates over 300 forecourt stores in the UK, including over 260 award winning BP Connect and Wild Bean Cafes sites - many of which now have a M&S Simply Food offer in partnership with M&S. There are a further 800 BP branded sites owned and operated by independent dealers. BP has 16% of the market share of the UK fuel for forecourts.