Out of Home Audiences Targeted by our Digital Advertising Media

Amscreen offers advertisers the opportunity to target their out of home audience with relevant digital advertising content at a time and place that helps foster interest and immediate action. We can package our screen media networks efficiently to help advertisers reach their core Out of Home audience efficiently; whether it’s targeted by place, day-part or day of the week.

• Shoppers
• Motorists
• Community
• Commuters
• Tradespeople
• Youth
• Mums

Daily Shoppers

Top up shopping is increasingly becoming the norm, where a largely out of home urban audience is led by spontaneity rather than planning - they buy what they need for the day, and return tomorrow.

Our Forecourt and Convenience Networks offer a wide range of daily groceries for busy, hardworking consumers in their local community or on their way home. They are perfect for delivering relevant brand messaging to encourage top up shopping in key convenience locations.

     

Motorists

Motorists are daily drivers and habitual forecourt users. As they stop at a Petrol Forecourt, they have their car keys in hand and their car in their sights. They are a mature and considered out of home audience who respond to Value, Efficiency and Green messaging.

They are interested in cars, and are likely to visit dealerships to browse, test drive and purchase. They are also far more likely to get their car serviced regularly and commit to regular maintenance and cleaning.

Community Minded Consumers

Amscreen's media networks sit at the heart of local communities, providing relevant and appropriate content to local people as they visit their doctor, play football, fill up the car and top up shopping in their local convenience store.

Integrate your brand into people's daily lives at relevant and appropriate moments. Inform, distract, educate and entertain consumers within local communities or on a wider regional or national basis.

        

Commuters

Not everyone lives in London and uses the tube - 57% of people outside of London drive to work and back. Being of a more affluent standing they typically reside outside of urban centres and therefore commuting times by car are considerably higher.

Leisure time, especially with the family, is as important as work time and there is a clear differentiation between time spent in the working week and time spent at the weekend.

           

Tradespeople

Out and about every day, keeping Britain moving. Plumbers, builders, tilers, window cleaners – football loving, lager drinking men who are always up for a laugh and live for the moment.

This fun and hungry audience are always planning their next snack, looking at the tabloids, and use forecourts to put fuel in the tank in both sense of the words. The forecourt network provides an ideal opportunity to drive footfall to their local suppliers.

                

Youth

The youth audience spends a lot of time out of home, is influenced by advertising, and is much more likely to take notice of digital screens. They live for the moment, act as a group, and have disposable income to spend on impulse purchases.

Using screens in forecourt, convenience, Healthcare and Powerleague venues you can reach a young out of home audience and prompt purchases. They are interested in snacks, drinks, film releases, TV and mobile top-up.

     

Mums

What's for tea? Can I have a treat? How was school then? Are we there yet? Mums juggle a lot of plates and wear a lot of hats – taxi, nurse, cook, boss, teacher, counsellor and many more... They are out and about during the day, on the school run and picking up bits of shopping.

They often have their families in the car, and are in a family and child-oriented mindset. They are stalwarts of their local communities, and often visit their local shops, and local surgeries.