Retail Brand Advertising and Activation

Amscreen has the largest retail screen proposition in the UK - and retail is the only advertising environment where consumers can interact with brands face to face. Our digital screen networks offer a very powerful and targeted marketing and brand advertising channel to reach consumers in store.

A Brand advertising campaign across Amscreen’s Retail Networks delivers

We help clients manage their brand advertising campaigns and use specialist retail media planning tools to deliver maximum coverage and leave lasting impressions. Broadcasting at consumers is no longer enough. We believe successful brand activation is all about engaging them – singling consumers out of the crowd and making connections via meaningful media moments.

ROI
Engagement
Relationships
Communications
Planning
Consumers

Return on Investment

We can measure sales in some environments and can prove that digital point of sale signage has a convincing impact on the overall sale of the products and brand activation, especially for new product developments. See our DOOH market research.
We can provide a Synovate / Litmus report which will comprise 12 weeks pre campaign, 2/4 week campaign analysis and 4 weeks post campaign. The research will analyse the impact of the brand advertising on-screen, monitored through sales of your product in a group of test stores against a group of stores with similar footfall without the screens.

Standout and engagement

The screens are unique in-store and are situated right next to till locations, this makes the screen very impactful in already busy in-store promotional environments.
Consumers can see your product and consider it, and make a purchasing decision.
Consumers really engage with the screens, and seek out information from them, as all our forecourt screens deliver travel updates provided by TomTom.

Drive trade relationships

Our retailers support us, they see the benefit of the screens increasing sales in store and they all use the screens to promote in store promotions as part of the loop length.
For retailers this means an additional communication channel that adds value to the customer experience, as the presence of the screen enhances the in store environment.
Amscreen can help to improve retailer relationships and trade deals, and help to get new products listed. We can improve in-store position, and can increase distribution and stock levels (in store and wholesaler)

Retailer Communications

Amscreen sends out postcards and email communications to alert retailers to new brand advertising campaigns and that they should stock accordingly to make the most of the screen opportunity.
We have seen clients achieve greater distribution levels by using the screens, with one client booking a campaign, and in turn having their product stocked in a retailer who was previously declining to stock their product.

Campaign planning

Amscreen ensures that retailers are informed and can ensure stock levels are correct.
Our network partners have very good relationships with retailers, meaning we can provide information to potential brand advertisers on stock lists and distribution levels.

Habitual consumers

44% of Shoppers visit our retail venues 2 or more times per week meaning that they will see messages several times over the course of a brand advertising campaign, and have more opportunities to buy.