Flexible targeting of advertising audiences

Target audiences on specific days or at particular times

Time specific targeting allows advertisers to reach specific audiences at different times of the day. Whether targeting commuters, daily "top up" shoppers or motorists on the way home, we can plan campaigns for specific days, selected dayparts or even for particular hours, on a particular day. Case examples include: -

Target audiences in specific regions, postcode areas or in a specific radius of your store

We can work with advertisers to target specific regions, postcode areas or to target consumers in proximity to a key location or store; allowing advertisers to target and communicate effectively with relevant local audiences and drive footfall.

Target audiences nationwide with localised copy using Flexible National Content technology (FNC)

This innovation allows advertisers to run regionally targeted campaigns on a national scale. FNC allows specific content such as local dealer addresses, phone numbers or website details to be dynamically inserted into the creative advertising copy based on the location of the advertising screen; ensuring that the desired message is highly targeted.

Update your message

Some networks offer live feeds for relevant customer information, where clients can provide their audiences with useful and up to date information while they are on the move. Not only can this include live information such as weather, traffic or breaking news; it provides a means to localise content on a national basis.

Engage further by sponsoring or providing content

Content sponsorship enables advertisers to enhance their brand with positive brand perception. It gives a great opportunity to add value to existing advertising messages and raise credibility of the brand, whilst entertaining the audience.

Reactive campaigns in response to changing circumstances

Amscreen are unique in the ability to deliver targeted campaigns “in an instant”. Whether it’s reacting to competitive promotions, targeting ice creams sales on a hot day or promoting huge lottery jackpot rollovers; we can deliver effective short term campaigns to give our advertisers a flexible competitive advantage.