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WHSmith Travel Network

Amscreen have come together with WHSmith Travel to operate a unique in-store screen media network within major railway stations and airports across the UK, which are some of the most intensive trading environments in the world!

WHSmith are passionately committed to meeting the needs of the traveller and their brand is synonymous with the travelling experience. They are BAA's preferred CTN (Convenience, Tobacco and News) provider and are Europe's No.1 retailer of English language books, newspapers and magazines.

In-store Customer Communication

The main function is to provide an additional in-store communication channel for WHSmith offers, suppliers and third parties.

Unmissable Purchase Prompt

Amscreen's close proximity digital signage screens deliver an unmissable purchase prompt in high footfall areas of the stores, providing product information at a point where consumers are immediately able to act on it.

Natural Dwell Positions

Screens are placed throughout the store at natural dwell points with high visibility, averaging 3 to 5 screens in each store typically at the till, entrances and central passageways.

Key Benefits